Emad Georgy is the VP of software development for Experian Marketing Services. Emad led and delivered the industry’s first digital linkage platform for marketers built on HBase and Hadoop. The product won Experian’s Global Innovation award for Product Launch of the Year and was featured as a Cloudera video case study. Named one of Computerworld’s Premier IT 100 for 2013, Emad has an extensive background in integration architecture, big data, and predictive analytics. He has served in leadership roles at a number of Fortune 500 organizations. A techie with a passion for people, Emad feeds on transformational and relevant change.